Making of YES!

Iris connected with KILLER to partner in securing world renowned portrait photographer Nadav Kander to shoot the YES! Charity awareness campaign. KILLER's existing relationship with LGA Management negotiated Nadav's involvement, coordinating onboarding & creative collaboration, we worked together to bring this very special project to life.

Working closely with the charity, KILLER facilitated casting process, visiting various operating boxing gyms around London, hosting live casting session with youth boxing talent. Kids we cast had never been in photo studio before, nor had they taken direction from a photographer. Nadav's effortless charm & patience brought out a stellar performance from our talent.

Shout out to our close friends @Big Sky Studios for hosting our one day studio shoot and supplying lighting EQ. Our crews & partners involved generously gave their valuable time at charity rates to help make a difference in support of London youth culture.

Credits

  • Client: YES! Charity
  • Agency: IRIS
  • Photographer: Nadav Kander @ LGA Management
YES! charity branded black hoodie on desk with MacBook covered in KILLER and YES! stickers
Close-up of YES! charity acrylic necklace in pink glitter and green over black hoodie with yellow YES! logo
YES! charity More Boys Should Get Into Fights billboard mockup on urban street with pedestrians
Behind the scenes of YES! shoot with young boy reviewing portrait on tethered monitor with photographer and makeup artist
Photographer in The Power of Yes crew sweatshirt directing model in white studio from behind
Young boy in white vest and crew reviewing portrait on monitor in photo studio behind the scenes of YES! campaign
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Making of YES! with Nadav Kander | KILLER Backstage | Backstage | KILLER | KILLER Art Production