PR: Jet2

Havas Play commissioned KILLER with knowledge of our cool and calm approach when facilitating last minute briefs, on extremely tight budgets in next to no time. Timings were limited due to awaiting product arrival into London and agency required the content in time for PR launch during London Fashion Week.

KILLER awarded fashion & celebrity photographer/director Diana Gomez, producing at breakneck speed with the support of agency & client committing to immediate approvals to hit deadlines.

Totalling 4 working days pre-prod from budget approval to shoot, selects delivered end of day. We coordinated full casting direction & management plus location scouting & permitting in only 3 days. Full production & logistics covering 1 day shoot in Hyde Park & The Strand. We navigated a cold & rainy winters day in London, with a creative brief to capture the essence of a summers holiday on the continent, alongside more Fashion Week-led imagery.

We love delivering on a challenge, and this PR project show's just what is possible when all the stars align.

Credits

Agency: Havas Play
Creative Director: Ross Taylor
Photographer/Director: Diana Gomez

Behind the scenes of Jet2 shoot with crew on lake jetty photographing models in red jerseys in pedal boat with softbox

Videographer filming from behind as models in red Jet2 jerseys pose in pedal boats on park lake

Behind the scenes of Jet2 shoot with crew photographing three models in red jerseys among pampas grass by lake

Production crew on lake jetty directing models in red Jet2 jerseys seated in pedal boat with softbox and reflector

Campaign magazine screenshot of Jet2 hype shirt article with three models in red football jerseys among reeds

Daily Mail article screenshot of Jet2 Nothing Beats a Jet2holiday T-shirt launch with models in red jerseys